We can radically change the benefit and value of your brand using customer habits and rational and emotional strategies (Micro) coupled with establised mathematical models of consumer behavior (Macro). We use brand familiarity and novelty in pushing innovative and effective marketing strategies.
Our brand building framework is distinctly different from older branding strategies, as it is focused more on the relationship between the consumers and the brand, instead of purley stategizing against the competition. In this way, we develop the brand's social impact and staying-power without compromising its value.
Our innovative strategies are made to increase brand value keeping in mind what the consumers need based on current social, commercial, and economic trends.
Daniel created and taught a course on brand innovation strategy at Rotman School of Business in Toronto, Canada for two years. He applied his frameworks to help clients discern how to disrupt new categories, and how to prevent being disrupted.
Daniel led Procter & Gamble's Commercial Innovation effort for 8 years with over $1Billion in NPV created. DEA has six different Commercial Innovation workshops to train your marketers how to grow the business without relying on a product technical change.
Our team includes global thought leaders on packaging/shelf and shopper marketing, including e-commerce.
We conduct an audit of all aspects of your packaging and shelf execution based on cognitive/behavioral science and Laws of Growth. Clients in apparel, home devices, and others have gained actionable guidance in as little as one week for both in-store and equity strategies based on this assessment.
We employ the science of habit change to understand how to convert consumers to e-Commerce and make it easy for them to shop consistently with you. This is especially true with making permanent the changes many consumers have taken on during Covid-19.
DEA offers capabilities to identify insights that lead to award-winning communication results AND a Mental Availability framework for evaluating creative, tied to consumer behavior change.
We offer 10 different workshops and capabilities to train your marketers on how to develop "briefable" insights that lead to better briefs and marketing communication.
We train and implement with your organization a qualitative and quantitative model for evaluating all forms of creative including packaging. The model’s goal is to drive Mental Availability which is the probability of a consumer thinking about your brand at the moment of purchase or usage.
DEA has partnered for 8 years with social psychologist and world habit expert, David Neal PhD and Catalyst Behavioral Sciences, on both consumer and public health studies to develop and measure the potential of new behavior change interventions.
Catalyst Behavioral Sciences & DEA excel in studying how to achieve behavior change in both commercial and public health contexts. We do this by studying how people in a population vary in the conscious and non-conscious predictive drivers of the desired behavior.
Catalyst Behavioral Sciences & DEA study specific behavior change objectives and how to effect a behavior change with communication and innovation. This is finalized with a quant study that is more predictive of future consumer and public health behavior than traditional purchase intent and attitudinal ratings purchase or usage.
DEA offers capabilities to identify insights that lead to award winning communication results AND a Mental Availability framework for evaluating creative tied to consumer behavior change.
Steven van der Kruit led the Trends group at Firmenich Perfume & Flavors for 21 years. He has developed a globally-recognized method of interpreting future trends from graffiti. He is also an expert in the food industry from which he believes all trends emerge.
Have your team join Steven van der Kruit in one of 14 key cities of the world where he has determined produce 90% of the trends, each one in a different cultural and economic space. Trendz Walks can range from one day to one week.
Find out what we can do for you.