Daniel Epstein
Daniel is a marketing & innovation consultant based in Cincinnati, Ohio. He taught marketing & innovation strategy at the Rotman School of Management at University of Toronto in the Executive MBA Program and was a Harley Procter Marketing Director at Procter & Gamble where he worked for 21 years. He was known for his work on disruptive innovation successes including Crest Whitestrips ($250 million in North America sales today) and Tide Pods (Over $1 Billion in sales today). Daniel was the Tide & Ariel laundry products Franchise Leader in the Developed World for five years 2005-2010. During this time, he led P&G’s efforts on Commercial Innovation which produced an NPV of $1.2B. Daniel then moved to report to P&G CMO to start a group on the “future of marketing” and lead the development of a new P&G Brand Building Framework, in the first six years.
In his corporate role, Daniel also led the career and skill building efforts for the 200 commercial leaders assigned throughout the globe to “FEI” (Front End of Innovation) groups. Daniel left P&G to start DEA in 2013, focused on brand building driven by the science of behavior change. He has adapted and implemented his Behavior Change Brand Building Framework at many of the leading consumer products companies globally. He also works with multiple PhD social psychologists to deliver large scale quantitative studies such as behaviorally predictive segmentation and behavior change studies for both commercial and public health clients.